Privacy Policy
Last updated: June 28, 2026
Matt's Outback Paintball ("we," "us," or "our") operates mattsoutbackpaintball.com and related online services. This policy explains what information we collect, how we use it for marketing and analytics, and the choices you have.
Information We Collect
When you visit our website, we may collect:
- Cookies and local storage — to remember your preferences, consent choices, and assign a persistent visitor identifier for analytics.
- IP address — to understand general location, prevent abuse, and analyze traffic patterns.
- Device and browser data — including user agent, screen size, operating system, browser type, language, timezone, connection type, and whether you are on a mobile or desktop device.
- Browsing activity — pages viewed, links and buttons clicked, scroll depth, time on page, sections viewed, and how you arrived (referrer and UTM campaign parameters).
- Form submissions — information you voluntarily provide when booking, subscribing to our newsletter, or signing a waiver (name, email, phone, event details, etc.).
- Waiver SMS copies — if you opt in when signing a waiver, we send a text message via Twilio with a secure link to view your signed waiver at the phone number you provide.
How We Use Your Information
We use collected data to:
- Measure website performance and understand what content visitors engage with
- Improve our marketing — including which ads, campaigns, and referrers bring visitors to our field
- Grow our business through research, retargeting insights, and conversion analysis
- Respond to booking inquiries and operate our waiver system
- Maintain site security and troubleshoot technical issues
Analytics and marketing data are processed on our own systems (first-party). We do not sell your personal information to third-party data brokers.
Cookies & Consent
When you first visit our site, we ask for your consent to use optional cookies and analytics tracking. If you accept, we enable our analytics system and store a consent cookie. If you decline, we do not run optional tracking scripts, though strictly necessary cookies for basic site function may still apply.
You can clear cookies in your browser settings to reset your choice and see the consent banner again.
Data Retention
Analytics events and session records are retained for up to 24 months unless a longer period is needed for legal or business purposes. Form submissions and waiver records are kept as required for operations and legal compliance.
Sharing
We may share information with service providers who help us host the website, send email, deliver optional waiver copies by SMS (Twilio), or process payments — only as needed to operate our business. We may disclose information if required by law.
Your Choices
- Use the consent banner to accept or decline optional tracking
- Adjust browser settings to block or delete cookies
- Contact us to ask questions about data we hold about you
Children
Our website is not directed at children under 13. We do not knowingly collect personal information from children without parental consent.
Contact Us
Questions about this policy or your data:
Matt's Outback Paintball
677 Riley Mountain Rd., Coventry, CT 06238
Info@mattsoutback.com
(860) 742-0201